INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016
open access , Peer-reviewed, and Refereed Journals, Impact factor 8.15
The Study of Creativity and Innovation in Promotion Strategy in the New Age of Competition
Authors Name:
Krishan Kant Meena
Unique Id:
IJSDR1603013
Published In:
Volume 1 Issue 3, March-2016
Abstract:
This paper is concerned about the study of creativity and innovation which has been introduced day to day in a new advertising world. As we know Advertising is both art and science. The science of advertising is the analytical part that we have been looking at up to this point: setting goals, deciding strategy, choosing among different creativity styles. Creativity is word in which we see something new and unique when we look at something old. It is all heart of civilization and is the driving force of revolution. In this paper we study unique and innovative strategy adopted by the marketers in new age of digital life.
"The Study of Creativity and Innovation in Promotion Strategy in the New Age of Competition", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.1, Issue 3, page no.73 - 76, March-2016, Available :http://www.ijsdr.org/papers/IJSDR1603013.pdf
Downloads:
000336257
Publication Details:
Published Paper ID: IJSDR1603013
Registration ID:160052
Published In: Volume 1 Issue 3, March-2016
DOI (Digital Object Identifier):
Page No: 73 - 76
Publisher: IJSDR | www.ijsdr.org
ISSN Number: 2455-2631
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