INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016
open access , Peer-reviewed, and Refereed Journals, Impact factor 8.15
CONSUMER ATTITUDE TOWARDS ONLINE SHOPPING WITH REFERENCE TO KAKINADA CITY
Authors Name:
K. Balakrishna
, S. Srinivasarao , S. Manoj
Unique Id:
IJSDR1609001
Published In:
Volume 1 Issue 9, September-2016
Abstract:
The present study is regarding the customer attitude towards online shopping. This study also covers the dis-satisfaction elements regarding online shopping. The present study is based on the primary data. Most of the consumers felt that they are satisfied with the online purchases but the quality of the products need to be improved along with this the mode of purchase must be cash on delivery other than other modes. The prices of products through online shopping are very low because there is no expenditure for advertising and distribution cost. They are also of opinion that the future of online shopping is very good. Traditional retailing will no longer exist if this trend continues. The main reason for success of online shopping is saves time, sales promotional support, brand preferences and convenience.
Keywords:
Online shopping, traditional retailing, satisfaction, dis-satisfaction elements.
Cite Article:
"CONSUMER ATTITUDE TOWARDS ONLINE SHOPPING WITH REFERENCE TO KAKINADA CITY", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.1, Issue 9, page no.1 - 5, September-2016, Available :http://www.ijsdr.org/papers/IJSDR1609001.pdf
Downloads:
000336257
Publication Details:
Published Paper ID: IJSDR1609001
Registration ID:160739
Published In: Volume 1 Issue 9, September-2016
DOI (Digital Object Identifier):
Page No: 1 - 5
Publisher: IJSDR | www.ijsdr.org
ISSN Number: 2455-2631
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