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International Journal of Scientific Development and Research - IJSDR
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Paper Title: Consumer Intuit And Vantage Point Towards Brand Luxuries With Prefernce To Coimbatore City
Authors Name: Kavitha.R
Unique Id: IJSDR1705052
Published In: Volume 2 Issue 5, May-2017
Abstract: ABSTRACT A large number of domestic and multinational companies are already competing in the market and the challenges would force companies to be more dynamic to adapt the rapidly changing needs and incomes of the consumers. Attitude influence the way we think and behave and are therefore important for the marketers who study them to understand how a consumer behaves. The main goal of the present study is to examine Coimbatore consumers’ intuit and vantage point towards brand luxuries. At a product level, it satisfies the functional and utilitarian characteristic like craftsmanship, precision, materials, high quality, unique design, extraordinary product capabilities, technology, and innovation. And at the experiential level, they appeal to the emotions of the consumers.
Keywords: ABSTRACT A large number of domestic and multinational companies are already competing in the market and the challenges would force companies to be more dynamic to adapt the rapidly changing needs and incomes of the consumers. Attitude influence the way we think and behave and are therefore important for the marketers who study them to understand how a consumer behaves. The main goal of the present study is to examine Coimbatore consumers’ intuit and vantage point towards brand luxuries. At a product level, it satisfies the functional and utilitarian characteristic like craftsmanship, precision, materials, high quality, unique design, extraordinary product capabilities, technology, and innovation. And at the experiential level, they appeal to the emotions of the consumers.
Cite Article: "Consumer Intuit And Vantage Point Towards Brand Luxuries With Prefernce To Coimbatore City", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.2, Issue 5, page no.296 - 301, May-2017, Available :http://www.ijsdr.org/papers/IJSDR1705052.pdf
Downloads: 0001444
Publication Details: Published Paper ID: IJSDR1705052
Registration ID:170394
Published In: Volume 2 Issue 5, May-2017
DOI (Digital Object Identifier):
Page No: 296 - 301
Publisher: IJSDR | www.ijsdr.org
ISSN Number: 2455-2631

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