INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016
open access , Peer-reviewed, and Refereed Journals, Impact factor 8.15
CONSUMER PREFERENCE TOWARDS BRANDED APPAREL PURCHASE IN COIMBATORE CITY
Authors Name:
Sreerekha T
, S.Praveen Kumar
Unique Id:
IJSDR1803012
Published In:
Volume 3 Issue 3, March-2018
Abstract:
This study explores the relationship between elements which affect consumer buying behaviour for apparel products in Coimbatore city. In order to do so questionnaires were distributed to respondents who presently living in Coimbatore city and are regular buyer of apparel products. The total sample size consists of 100 respondents. Data were collected by author himself, convenience sampling method was used for data collection,after assembled data it is analysed in SPSS 16.0. Descriptive statistics was used to analysis the demographics. The result of this study offers insights and evidence about the relationship between the variables which impact consumer buying behaviour for apparel products.
Keywords:
Apparel, Buying Behaviour, Consumer, Descriptive
Cite Article:
"CONSUMER PREFERENCE TOWARDS BRANDED APPAREL PURCHASE IN COIMBATORE CITY", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.3, Issue 3, page no.47 - 51, March-2018, Available :http://www.ijsdr.org/papers/IJSDR1803012.pdf
Downloads:
000336256
Publication Details:
Published Paper ID: IJSDR1803012
Registration ID:180058
Published In: Volume 3 Issue 3, March-2018
DOI (Digital Object Identifier):
Page No: 47 - 51
Publisher: IJSDR | www.ijsdr.org
ISSN Number: 2455-2631
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