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INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016 open access , Peer-reviewed, and Refereed Journals, Impact factor 8.15 |
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| Paper Title: | E-Commerce Hyper Personalization |
| Authors Name: | Rajiv Kapoor , Aawisara Shirilkar , Esmita Gupta |
| Unique Id: | IJSDR1810023 |
| Published In: | Volume 3 Issue 10, October-2018 |
| Abstract: | E-Commerce helps organizations to commercialize the buying and selling of goods through online transaction i.e. with the use of Internet instead of traditional marketing. Success of e-commerce depends upon the quality of personalization which can be achieved with the help of few key assets such as data collection, deep observation, simplicity, automated marketing team. Hyper-personalization is one step ahead of Personalization. It utilizes behavioural and real-time data of the customers to create highly relative communication that is relevant to the customer.This paper describes the wide range of e-commerce in various fields with its impacts and advantages of Hyper- Personalization. |
| Keywords: | E-Commerce, E-Commerce types, Personalization, Hyper-personalization, Digital marketing |
| Cite Article: | "E-Commerce Hyper Personalization", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.3, Issue 10, page no.145 - 148, October-2018, Available :http://www.ijsdr.org/papers/IJSDR1810023.pdf |
| Downloads: | 000337061 |
| Publication Details: | Published Paper ID: IJSDR1810023 Registration ID:180716 Published In: Volume 3 Issue 10, October-2018 DOI (Digital Object Identifier): Page No: 145 - 148 Publisher: IJSDR | www.ijsdr.org ISSN Number: 2455-2631 |
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