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INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH
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ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016
open access , Peer-reviewed, and Refereed Journals, Impact factor 8.15

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Volume 9 | Issue 3

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Paper Title: THE INFLUENCE OF BEHAVIOURAL FACTORS ON FINANCIAL DECISIONS
Authors Name: Mr. Sumit Saini , Mr. Neeraj Vashishth
Unique Id: IJSDR1903097
Published In: Volume 4 Issue 3, March-2019
Abstract: Although finance has been studied for thousands years, behavioral finance which considers the human behaviors in finance is relatively a new area for study. Finance is considered as the life blood of every industrial concern. Every concern invests to meet their financial needs for better growth in future. But financial investment decisions are directly influenced in a large proportion by psychological and emotional factors. These behavioural factors may be enthusiasm, greed, fear, ambition, satisfaction, etc. Classical finance believes that investors are rational and they are focused to select an efficient portfolio, which means including a combination of asset classes chosen in such a manner as to achieve the greatest possible returns over the long term, under the terms of a tolerable level of risk. Financial investors are people with a very varied number of deviations from rational behaviour, which is the reason why there is a variety of effects. So, Behavioural finance utilises knowledge of human psychology to explain irrational investor behaviour that is not being captured by the traditional rational based models. The objective of the research article is to identify the behavioural factors and also find out the relationship between the factors and the financial decisions of the investors. To attain this objective various respondents from investment banks in Karnal have been studied through sequential structured questionnaire. Drop and pick later method was used to distribute the questionnaire and a pilot study was used to verify reliability and validity of the questionnaire. Descriptive statistics, chi-square test and correlation analysis were used to summarize the research findings. The outcome of these decisions gives the results in the form of investment performance and satisfaction to the different investors.
Keywords: behavioral finance, classical finance, financial investor, investment decision, market efficiency, psychological factors, rational behavior.
Cite Article: "THE INFLUENCE OF BEHAVIOURAL FACTORS ON FINANCIAL DECISIONS", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.4, Issue 3, page no.557 - 560, March-2019, Available :http://www.ijsdr.org/papers/IJSDR1903097.pdf
Downloads: 000336256
Publication Details: Published Paper ID: IJSDR1903097
Registration ID:190299
Published In: Volume 4 Issue 3, March-2019
DOI (Digital Object Identifier):
Page No: 557 - 560
Publisher: IJSDR | www.ijsdr.org
ISSN Number: 2455-2631

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