INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016
open access , Peer-reviewed, and Refereed Journals, Impact factor 8.15
Direct marketing can be viewed as more than just a communication tool. It many ways it is constitutes an overall marketing approach a blend of communication and distribution channels all rolled in one. Direct marketing has been success in developed nations like U.S.A. and Europe and its recent success in Indian market is testimony to the fact, which the direct marketing is going to be another powerful force in the marketing exchange and promotion process. Direct marketing is an efficient way to promote and sells product and services because it has record of proven probability. It helps in responding to the return on the marketing investments and give efficient system help in reaching fragmented and distributed market. While direct marketing help in identifying prospect and generating desired sales response it also help to customer either to go for a trial or at least seeks product information. this paper deal with concept of direct marketing and low it is beneficial for customer and what is advantages and disadvantages for customer and company and aware to public about its types.
Keywords:
communication, customer, intermediaries marketing
Cite Article:
"Role of Direct Marketing ", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.4, Issue 4, page no.296 - 299, April-2019, Available :http://www.ijsdr.org/papers/IJSDR1904063.pdf
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000336256
Publication Details:
Published Paper ID: IJSDR1904063
Registration ID:190396
Published In: Volume 4 Issue 4, April-2019
DOI (Digital Object Identifier):
Page No: 296 - 299
Publisher: IJSDR | www.ijsdr.org
ISSN Number: 2455-2631
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