IJSDR
IJSDR
INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016
open access , Peer-reviewed, and Refereed Journals, Impact factor 8.15

Issue: March 2024

Volume 9 | Issue 3

Impact factor: 8.15

Click Here For more Info

Imp Links for Author
Imp Links for Reviewer
Research Area
Subscribe IJSDR
Visitor Counter

Copyright Infringement Claims
Indexing Partner
Published Paper Details
Paper Title: Role of Direct Marketing
Authors Name: Gagandeep Kaur , Darshna Rani
Unique Id: IJSDR1904063
Published In: Volume 4 Issue 4, April-2019
Abstract: Direct marketing can be viewed as more than just a communication tool. It many ways it is constitutes an overall marketing approach a blend of communication and distribution channels all rolled in one. Direct marketing has been success in developed nations like U.S.A. and Europe and its recent success in Indian market is testimony to the fact, which the direct marketing is going to be another powerful force in the marketing exchange and promotion process. Direct marketing is an efficient way to promote and sells product and services because it has record of proven probability. It helps in responding to the return on the marketing investments and give efficient system help in reaching fragmented and distributed market. While direct marketing help in identifying prospect and generating desired sales response it also help to customer either to go for a trial or at least seeks product information. this paper deal with concept of direct marketing and low it is beneficial for customer and what is advantages and disadvantages for customer and company and aware to public about its types.
Keywords: communication, customer, intermediaries marketing
Cite Article: "Role of Direct Marketing ", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.4, Issue 4, page no.296 - 299, April-2019, Available :http://www.ijsdr.org/papers/IJSDR1904063.pdf
Downloads: 000336256
Publication Details: Published Paper ID: IJSDR1904063
Registration ID:190396
Published In: Volume 4 Issue 4, April-2019
DOI (Digital Object Identifier):
Page No: 296 - 299
Publisher: IJSDR | www.ijsdr.org
ISSN Number: 2455-2631

Click Here to Download This Article

Article Preview

Click here for Article Preview







Major Indexing from www.ijsdr.org
Google Scholar ResearcherID Thomson Reuters Mendeley : reference manager Academia.edu
arXiv.org : cornell university library Research Gate CiteSeerX DOAJ : Directory of Open Access Journals
DRJI Index Copernicus International Scribd DocStoc

Track Paper
Important Links
Conference Proposal
ISSN
DOI (A digital object identifier)


Providing A digital object identifier by DOI
How to GET DOI and Hard Copy Related
Open Access License Policy
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Creative Commons License
This material is Open Knowledge
This material is Open Data
This material is Open Content
Social Media
IJSDR

Indexing Partner