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INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016 open access , Peer-reviewed, and Refereed Journals, Impact factor 8.15 |
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| Paper Title: | CUSTOMER SATISFACTION TOWARDS ATM SERVICES - A COMPARATIVE STUDY OF PUNJAB NATIONAL BANK AND AXIS BANK |
| Authors Name: | Ashutosh Arun , Prof. Archana Singh |
| Unique Id: | IJSDR1908022 |
| Published In: | Volume 4 Issue 8, August-2019 |
| Abstract: | The Automated Teller Machine (ATM) has become an integral part of our life and society. ATM is effectively reached out a large customers base at lowest cost. At present most of the banks have networking systems for their e-banking services like ATMs. This study aims at analyzing the satisfaction level of customers of Punjab National Bank and Axis Bank based on various aspects related to ATMs. The study adopted a performance only approach to measuring customer satisfaction. A self-administered questionnaire containing multi-dimension and multi-attribute Liker measurement scales was used where respondents rated the performance only and their satisfaction with Automated teller machine banking and satisfaction with their respective banks. Data will be collect from the way of survey from bank customers and later on will be analyze by statistical technique and tools like Descriptive Statistics, Percentage Method, and Ranking Method. The conclusion would be interpreted accordingly. |
| Keywords: | E-Banking, ATM, Customer Satisfaction |
| Cite Article: | "CUSTOMER SATISFACTION TOWARDS ATM SERVICES - A COMPARATIVE STUDY OF PUNJAB NATIONAL BANK AND AXIS BANK", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.4, Issue 8, page no.134 - 139, August-2019, Available :http://www.ijsdr.org/papers/IJSDR1908022.pdf |
| Downloads: | 000337064 |
| Publication Details: | Published Paper ID: IJSDR1908022 Registration ID:190870 Published In: Volume 4 Issue 8, August-2019 DOI (Digital Object Identifier): Page No: 134 - 139 Publisher: IJSDR | www.ijsdr.org ISSN Number: 2455-2631 |
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