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INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016 open access , Peer-reviewed, and Refereed Journals, Impact factor 8.15 |
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| Paper Title: | The Impact of Advertisement on Consumer Buying Behavior in Electronic Industry [Consumer Electronic Products] |
| Authors Name: | Maithili Deshpande , Yash Rokade , Pooja Singh Darda |
| Unique Id: | IJSDR1912032 |
| Published In: | Volume 4 Issue 12, December-2019 |
| Abstract: | The study examines the impact of advertisement on consumer buying behavior in electronic industry (consumer electronic products) within the metro cities of Maharashtra, India. Every company in India has a very aggressive attitude in advertising their products and services through effective promotional channel, this is because of huge competition which exists in the market. The want of advertising is vital for every company as it enables to promote their product and services and to influence the consumer buying decision. With the increase in technology, the companies are at a benefit to create more effective advertisement which has become extremely important for them to have a competitive advantage. This particular research was conducted on 150 male and female of all age types who use different brands of electronic products to check the influence of advertisements on their buying behavior while creating awareness and building the perceptions. Present research paper focuses on the impact of advertisement on consumer buying behavior under consumer electronic. This study adopted a survey research design. It involves assortment of knowledge from respondents through form to check hypotheses. This survey study was conducted on 7th December, 2019. A sample of 150 respondents from the cities of Mumbai and Pune was collected which were of various age groups. The study explores that a creative and well executed advertisement always has a great impact on the buying trends and the purchasing behavior of consumers in the electronic industry. At the same time the quality of product, price and brand also have a strong impact on the buying behavior of the consumer. Various different questions were asked to test the hypotheses and to obtain the best possible results. |
| Keywords: | Advertising, Consumer, Consumer buying behavior, Consumer electronic products |
| Cite Article: | "The Impact of Advertisement on Consumer Buying Behavior in Electronic Industry [Consumer Electronic Products]", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.4, Issue 12, page no.145 - 153, December-2019, Available :http://www.ijsdr.org/papers/IJSDR1912032.pdf |
| Downloads: | 000337067 |
| Publication Details: | Published Paper ID: IJSDR1912032 Registration ID:191175 Published In: Volume 4 Issue 12, December-2019 DOI (Digital Object Identifier): Page No: 145 - 153 Publisher: IJSDR | www.ijsdr.org ISSN Number: 2455-2631 |
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