IJSDR
IJSDR
INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016
open access , Peer-reviewed, and Refereed Journals, Impact factor 8.15

Issue: April 2024

Volume 9 | Issue 4

Impact factor: 8.15

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Paper Title: Impact of various strategies of Recommender system to improve customer loyalty for Electronic CRM: A Survey
Authors Name: Smruti Smaraki Sarangi , Shikha Tiwari , Awantika Singh , Gyanendra Singha
Unique Id: IJSDR2003045
Published In: Volume 5 Issue 3, March-2020
Abstract: In today’s scenario, the growing e-business provides automated personalized websites for understanding the behavior and preferences of every consumer. This automated process predicts the future consumers in electronic CRM by using recommender system. Various technologies are used for qualitative recommendation which is beneficial for both consumer and marketers of electronic CRM. The aim of electronic CRM is to help organization for better management of present and future aspects of consumers and to develop an integrated electronic CRM analytics framework with recommendation system strategies. This automatically predicts the purchasing behavior and preferences of consumers and gain consumer satisfaction and loyalty for improving the quality of electronic CRM. This paper researches on both recommender system and electronic-CRM which can be implemented across various organizations for development.
Keywords: Electronic CRM, Recommender System, Recommendation Strategies, Customer loyalty, Consumer behavior
Cite Article: "Impact of various strategies of Recommender system to improve customer loyalty for Electronic CRM: A Survey", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.5, Issue 3, page no.242 - 248, March-2020, Available :http://www.ijsdr.org/papers/IJSDR2003045.pdf
Downloads: 000337067
Publication Details: Published Paper ID: IJSDR2003045
Registration ID:191498
Published In: Volume 5 Issue 3, March-2020
DOI (Digital Object Identifier):
Page No: 242 - 248
Publisher: IJSDR | www.ijsdr.org
ISSN Number: 2455-2631

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