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INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016 open access , Peer-reviewed, and Refereed Journals, Impact factor 8.15 |
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| Paper Title: | Marketing Mix in Online World- A Comparative Study On E-commerce Giants Amazon & Flipkart |
| Authors Name: | Sephalika Sagar |
| Unique Id: | IJSDR2006121 |
| Published In: | Volume 5 Issue 6, June-2020 |
| Abstract: | The research study focuses on the role of marketing mix in today’s world of online marketing in the context of 4Ps’ of two e-commerce giants Amazon and Flipkart. The study is divided into two parts; the first part is secondary data based and descriptive in nature; second part is primary data based and exploratory in nature. The first part emphases on role of marketing mix in the world of online marketing; comparative analysis of 4Ps’ strategies of both the companies Amazon & Flipkart and also on some of the challenges online marketers face that their 60’s counterparts never had to deal with. To achieve the objectives of first part of this research various websites, newspaper, magazines, books, and journals were searched to collect relevant data. Presently, the World is reeling under the unprecedented level of crisis due to COVID-19; and only essential commodities are deliverable as per issued guidelines of government state bodies; and both online titans Amazon and Flipkart are selling only essential items. In that context, a primary data-based study was conducted by taking a sample 100 online essential commodities shoppers (respondents) by convenience sampling method and telephonic data collection method was employed to ascertain the experience and satisfaction level of customers in terms of both companies’ product assortment (product), mode of payment (price), and distribution systems (place). A standardised questionnaire with closed-ended questions was prepared for questioning to respondents. The analysis reveals Amazon’s pre-eminence over Flipkart in terms of product assortment of marketing mix even in COVID-19’s hard hit critical days as it is in the normal days. |
| Keywords: | Online Marketers, Essential Commodities |
| Cite Article: | "Marketing Mix in Online World- A Comparative Study On E-commerce Giants Amazon & Flipkart", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.5, Issue 6, page no.723 - 730, June-2020, Available :http://www.ijsdr.org/papers/IJSDR2006121.pdf |
| Downloads: | 000337078 |
| Publication Details: | Published Paper ID: IJSDR2006121 Registration ID:192033 Published In: Volume 5 Issue 6, June-2020 DOI (Digital Object Identifier): Page No: 723 - 730 Publisher: IJSDR | www.ijsdr.org ISSN Number: 2455-2631 |
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