Paper Title

Consumer Intuit And Vantage Point Towards Brand Luxuries With Prefernce To Coimbatore City

Authors

Kavitha.R

Keywords

ABSTRACT A large number of domestic and multinational companies are already competing in the market and the challenges would force companies to be more dynamic to adapt the rapidly changing needs and incomes of the consumers. Attitude influence the way we think and behave and are therefore important for the marketers who study them to understand how a consumer behaves. The main goal of the present study is to examine Coimbatore consumers’ intuit and vantage point towards brand luxuries. At a product level, it satisfies the functional and utilitarian characteristic like craftsmanship, precision, materials, high quality, unique design, extraordinary product capabilities, technology, and innovation. And at the experiential level, they appeal to the emotions of the consumers.

Abstract

ABSTRACT A large number of domestic and multinational companies are already competing in the market and the challenges would force companies to be more dynamic to adapt the rapidly changing needs and incomes of the consumers. Attitude influence the way we think and behave and are therefore important for the marketers who study them to understand how a consumer behaves. The main goal of the present study is to examine Coimbatore consumers’ intuit and vantage point towards brand luxuries. At a product level, it satisfies the functional and utilitarian characteristic like craftsmanship, precision, materials, high quality, unique design, extraordinary product capabilities, technology, and innovation. And at the experiential level, they appeal to the emotions of the consumers.

How To Cite

"Consumer Intuit And Vantage Point Towards Brand Luxuries With Prefernce To Coimbatore City", IJSDR - International Journal of Scientific Development and Research (www.IJSDR.org), ISSN:2455-2631, Vol.2, Issue 5, page no.296 - 301, May-2017, Available :https://ijsdr.org/papers/IJSDR1705052.pdf

Issue

Volume 2 Issue 5, May-2017

Pages : 296 - 301

Other Publication Details

Paper Reg. ID: IJSDR_170394

Published Paper Id: IJSDR1705052

Downloads: 000347076

Research Area: Management

Country: Coimbatore, Tamilnadu, India

Published Paper PDF: https://ijsdr.org/papers/IJSDR1705052

Published Paper URL: https://ijsdr.org/viewpaperforall?paper=IJSDR1705052

About Publisher

ISSN: 2455-2631 | IMPACT FACTOR: 9.15 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.15 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJSDR(IJ Publication) Janvi Wave

Article Preview

academia
publon
sematicscholar
googlescholar
scholar9
maceadmic
Microsoft_Academic_Search_Logo
elsevier
researchgate
ssrn
mendeley
Zenodo
orcid
sitecreex