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INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016 open access , Peer-reviewed, and Refereed Journals, Impact factor 8.15 |
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| Paper Title: | Consumer Intuit And Vantage Point Towards Brand Luxuries With Prefernce To Coimbatore City |
| Authors Name: | Kavitha.R |
| Unique Id: | IJSDR1705052 |
| Published In: | Volume 2 Issue 5, May-2017 |
| Abstract: | ABSTRACT A large number of domestic and multinational companies are already competing in the market and the challenges would force companies to be more dynamic to adapt the rapidly changing needs and incomes of the consumers. Attitude influence the way we think and behave and are therefore important for the marketers who study them to understand how a consumer behaves. The main goal of the present study is to examine Coimbatore consumers’ intuit and vantage point towards brand luxuries. At a product level, it satisfies the functional and utilitarian characteristic like craftsmanship, precision, materials, high quality, unique design, extraordinary product capabilities, technology, and innovation. And at the experiential level, they appeal to the emotions of the consumers. |
| Keywords: | ABSTRACT A large number of domestic and multinational companies are already competing in the market and the challenges would force companies to be more dynamic to adapt the rapidly changing needs and incomes of the consumers. Attitude influence the way we think and behave and are therefore important for the marketers who study them to understand how a consumer behaves. The main goal of the present study is to examine Coimbatore consumers’ intuit and vantage point towards brand luxuries. At a product level, it satisfies the functional and utilitarian characteristic like craftsmanship, precision, materials, high quality, unique design, extraordinary product capabilities, technology, and innovation. And at the experiential level, they appeal to the emotions of the consumers. |
| Cite Article: | "Consumer Intuit And Vantage Point Towards Brand Luxuries With Prefernce To Coimbatore City", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.2, Issue 5, page no.296 - 301, May-2017, Available :http://www.ijsdr.org/papers/IJSDR1705052.pdf |
| Downloads: | 000251439 |
| Publication Details: | Published Paper ID: IJSDR1705052 Registration ID:170394 Published In: Volume 2 Issue 5, May-2017 DOI (Digital Object Identifier): Page No: 296 - 301 Publisher: IJSDR | www.ijsdr.org ISSN Number: 2455-2631 |
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