Effect of brand on customer loyalty - Study on the Post Office Savings Bank of Kerala circle

Dr. Suma Mathew

Brand Value, Perceived Quality, Customer Satisfaction, Customer Loyalty

The brand name has a direct and positive association with perceived quality of services and customer satisfaction. Establishments should have a strong and powerful brand strategy and should safeguard it. Organizations should achieve significant competitive advantage, implement marketing techniques, and relationships for strengthening the brand value. The brand name is the useful concept of this model. Finally, customer satisfaction and perceived quality will lead to customer loyalty.

Published Paper   E-Certificate

"Effect of brand on customer loyalty - Study on the Post Office Savings Bank of Kerala circle", IJSDR - International Journal of Scientific Development and Research (www.IJSDR.org), ISSN:2455-2631, Vol.5, Issue 10, page no.78 - 97, October-2020, Available :https://ijsdr.org/papers/IJSDR2010012.pdf

Volume 5 Issue 10, October-2020

Pages : 78 - 97

Paper Reg. ID: IJSDR_192573

Published Paper Id: IJSDR2010012

Downloads: 000347257

Research Area: Engineering

Country: -, -, -

Published Paper PDF: https://ijsdr.org/papers/IJSDR2010012

Published Paper URL: https://ijsdr.org/viewpaperforall?paper=IJSDR2010012

DOI: http://doi.one/10.1729/Journal.24802

ISSN: 2455-2631 | IMPACT FACTOR: 9.15 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.15 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJSDR(IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition