INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016
open access , Peer-reviewed, and Refereed Journals, Impact factor 8.15
CUSTOMER PREFERENCE TOWARDS TRADITIONAL AND ULIP PRODUCTS WITH RESPECT TO SHRI RAM LIFE INSURANCE
Authors Name:
NAYINI ANAND KUMAR
, Dr.V.VISHNU VANDANA
Unique Id:
IJSDR2104030
Published In:
Volume 6 Issue 4, April-2021
Abstract:
The main aim of the study is to identify the factors influencing consumer preference towards the traditional products and ulip products with respect to Shri Ram Life Insurance. For that study has made on the basis of consumer behaviour with a focus on mainly factors affecting the customer preference for choosing the traditional products and ulip products. The variables are selected on the company offered factors like risk, return, consumer income, tax exemption and security will influence to prefer the traditional products and ulip products. To study this research report 100 respondents queried through phone calls and questionnaire links in the limits of Hyderabad city. The responses were analyzed by using the statistical tool one way Anova test. Findings are discovered on the basis of product features, premium, risk, returns and security of the organization are the factor that influences to prefer the traditional product and ulip product.
Keywords:
Cite Article:
"CUSTOMER PREFERENCE TOWARDS TRADITIONAL AND ULIP PRODUCTS WITH RESPECT TO SHRI RAM LIFE INSURANCE", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.6, Issue 4, page no.176 - 182, April-2021, Available :http://www.ijsdr.org/papers/IJSDR2104030.pdf
Downloads:
000336256
Publication Details:
Published Paper ID: IJSDR2104030
Registration ID:193151
Published In: Volume 6 Issue 4, April-2021
DOI (Digital Object Identifier):
Page No: 176 - 182
Publisher: IJSDR | www.ijsdr.org
ISSN Number: 2455-2631
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