IJSDR
IJSDR
INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016
open access , Peer-reviewed, and Refereed Journals, Impact factor 8.15

Issue: March 2024

Volume 9 | Issue 3

Impact factor: 8.15

Click Here For more Info

Imp Links for Author
Imp Links for Reviewer
Research Area
Subscribe IJSDR
Visitor Counter

Copyright Infringement Claims
Indexing Partner
Published Paper Details
Paper Title: CUSTOMER PREFERENCE TOWARDS TRADITIONAL AND ULIP PRODUCTS WITH RESPECT TO SHRI RAM LIFE INSURANCE
Authors Name: NAYINI ANAND KUMAR , Dr.V.VISHNU VANDANA
Unique Id: IJSDR2104030
Published In: Volume 6 Issue 4, April-2021
Abstract: The main aim of the study is to identify the factors influencing consumer preference towards the traditional products and ulip products with respect to Shri Ram Life Insurance. For that study has made on the basis of consumer behaviour with a focus on mainly factors affecting the customer preference for choosing the traditional products and ulip products. The variables are selected on the company offered factors like risk, return, consumer income, tax exemption and security will influence to prefer the traditional products and ulip products. To study this research report 100 respondents queried through phone calls and questionnaire links in the limits of Hyderabad city. The responses were analyzed by using the statistical tool one way Anova test. Findings are discovered on the basis of product features, premium, risk, returns and security of the organization are the factor that influences to prefer the traditional product and ulip product.
Keywords:
Cite Article: "CUSTOMER PREFERENCE TOWARDS TRADITIONAL AND ULIP PRODUCTS WITH RESPECT TO SHRI RAM LIFE INSURANCE", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.6, Issue 4, page no.176 - 182, April-2021, Available :http://www.ijsdr.org/papers/IJSDR2104030.pdf
Downloads: 000336256
Publication Details: Published Paper ID: IJSDR2104030
Registration ID:193151
Published In: Volume 6 Issue 4, April-2021
DOI (Digital Object Identifier):
Page No: 176 - 182
Publisher: IJSDR | www.ijsdr.org
ISSN Number: 2455-2631

Click Here to Download This Article

Article Preview

Click here for Article Preview







Major Indexing from www.ijsdr.org
Google Scholar ResearcherID Thomson Reuters Mendeley : reference manager Academia.edu
arXiv.org : cornell university library Research Gate CiteSeerX DOAJ : Directory of Open Access Journals
DRJI Index Copernicus International Scribd DocStoc

Track Paper
Important Links
Conference Proposal
ISSN
DOI (A digital object identifier)


Providing A digital object identifier by DOI
How to GET DOI and Hard Copy Related
Open Access License Policy
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Creative Commons License
This material is Open Knowledge
This material is Open Data
This material is Open Content
Social Media
IJSDR

Indexing Partner