Role of Content Marketing in the Digital Age
Content Marketing, Digital Age, Consumers, Build Brand Awareness, Marketing Landscape, Electronic Marketing, Customer Engagement, Blog Post, Online Visibility, Nurtures Leads, Driving Conversions, Podcasts, Lead Generation
With consumers being inundated with information from an endless supply of sources in today's digital world, content marketing has become an indispensable tactic for companies trying to establish a connection with their customers, increase brand recognition, and spur expansion. Digital and electronic marketing are rapidly replacing traditional marketing in the marketing environment. Therefore, it is now industry standard for all marketers to try to increase client engagement through content. In the modern world, it is indispensable. Content marketing has several dimensions and will continue to grow in the future. These days, it's commonplace Conventional marketing is ineffective. Content marketing provides value to the consumer instead of eye-catching sales and advertising. This research paper aims to explain content marketing to marketing instructors and the client in an understandable, useful, or beneficial manner. This essay aims to analyze the leading Indian firms that use content marketing techniques to draw in customers. It also covers the different aspects of content marketing, from its inception to its potential future applications. We will talk about in this essay. Content marketing's function in the digital age.
"Role of Content Marketing in the Digital Age", IJSDR - International Journal of Scientific Development and Research (www.IJSDR.org), ISSN:2455-2631, Vol.6, Issue 11, page no.204 - 211, November-2021, Available :https://ijsdr.org/papers/IJSDR2111035.pdf
Volume 6
Issue 11,
November-2021
Pages : 204 - 211
Paper Reg. ID: IJSDR_212555
Published Paper Id: IJSDR2111035
Downloads: 000347249
Research Area: Other
Country: -, -, India
ISSN: 2455-2631 | IMPACT FACTOR: 9.15 Calculated By Google Scholar | ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.15 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publisher: IJSDR(IJ Publication) Janvi Wave
