How Do Creativity and Innovation Affect on MSMEs Performance? Evidence From South Sulawesi, Indonesia

Chalid Imran Musa , Muhammad Hasan , Muhammad Dinar , Thamrin Tahir , Nur Arisah

Creativity; Innovation; Performance UMKM

This study looks at SMEs in Pangkep City to see how creativity and innovation affect their performance. This study belongs to the quantitative descriptive category and covers 287 different MSMEs in the city of Pangkep. Thirty MSMEs with innovative products or services engaged in the food business in Pangkep City were used as research samples. information collected as a consequence of distributing the survey using a Likert scale. The analytical techniques used include descriptive statistical analysis and inferential statistical analysis. The results of the study show that (1) creative factors have a beneficial and substantial impact on the performance of MSMEs. (2) The innovation variable has no effect on the performance of MSMEs. (3) Aspects of creativity and innovation go hand in hand so that it has a positive and significant impact on the culinary industry SMEs in Pangkep City.

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"How Do Creativity and Innovation Affect on MSMEs Performance? Evidence From South Sulawesi, Indonesia", IJSDR - International Journal of Scientific Development and Research (www.IJSDR.org), ISSN:2455-2631, Vol.7, Issue 11, page no.1159 - 1165, November-2022, Available :https://ijsdr.org/papers/IJSDR2211171.pdf

Volume 7 Issue 11, November-2022

Pages : 1159 - 1165

Paper Reg. ID: IJSDR_202746

Published Paper Id: IJSDR2211171

Downloads: 000347181

Research Area: Management

Country: Makassar, South Sulawesi, Indonesia

Published Paper PDF: https://ijsdr.org/papers/IJSDR2211171

Published Paper URL: https://ijsdr.org/viewpaperforall?paper=IJSDR2211171

ISSN: 2455-2631 | IMPACT FACTOR: 9.15 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.15 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJSDR(IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition