A Study on the Purchase Behavior and Cosmetic Consumption Pattern among Young ladies in Cuddalore megacity.
DR. R. KRISHNAKUMAR
, TAMILARASI.M
Indian cosmetic demand, Women, Lifestyle and beauty, Cosmetics.
This study was conducted to examine the consumption habits of young women and their attitudes towards cosmetics in the megacity of Cuddalore. This study focuses on colorful marketing variables that have an impact on women's cosmetic consumption and their decorative product purchasing decision-making process. This study also partly explains the influence of customers' decision making process on the purchase of decorative products in Cuddalore. The target sample is in the age group of 15 to 35 times women and people living in the megacity of Cuddalore. This age group belongs to the younger generation order and they may be the millennial order. This research can also help colorful decorating companies to formulate marketing strategies for their decorative products. Primary data was collected using a questionnaire.
"A Study on the Purchase Behavior and Cosmetic Consumption Pattern among Young ladies in Cuddalore megacity.", IJSDR - International Journal of Scientific Development and Research (www.IJSDR.org), ISSN:2455-2631, Vol.7, Issue 12, page no.649 - 652, December-2022, Available :https://ijsdr.org/papers/IJSDR2212098.pdf
Volume 7
Issue 12,
December-2022
Pages : 649 - 652
Paper Reg. ID: IJSDR_203099
Published Paper Id: IJSDR2212098
Downloads: 000347310
Research Area: Commerce
Country: Cuddalore, Tamilnadu, India
ISSN: 2455-2631 | IMPACT FACTOR: 9.15 Calculated By Google Scholar | ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.15 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publisher: IJSDR(IJ Publication) Janvi Wave
