A STUDY ON PLATFORMS FOR DIGITAL BANKING WITH REFERENCE TO UPI/BHIM BANKING AMONG RURAL POPULATION
Digital Banking, UPI/BHIM banking, Information technology, E- banking.
In the present scenario, service sector is one among the three sectors in Indian. It is playing a crucial role in Economic Development. Service sector consists of three industry like travel industry, media and entertainment industry and Information technology industry. Information Technology collaborated with banking sector made the customer to receive innovative banking instruments. This leads to a Digital banking. “The study on platforms for digital banking with reference to UPI/BHIM banking among rural population has been conducted to determine digital banking platforms available for banking, to study UPI/BHIM banking and its operations in banking activities, to analyse the factors influencing the UPI transactions towards rural population and to know satisfaction level of rural customers. It is qualitative and quantitative research. Data analysis is made with quantitative data. The study is done on 50 rural customers of various banks. The method of data collection used in the study are primary data and secondary data. Primary data is collected from the respondents from sample. The primary information collected from respondents is in the form of Google form and well- structured questionnaire. Secondary data is collected from articles, websites, reference books, journals, etc. The sampling technique for selection of sample among the population is Random sampling method and cluster sampling method. The classification of data is done by using various statistical tools like tabulations, pie charts, bar diagrams, etc. Analysis and interpretation of data is done with statistical measurement like percentage, measures of central tendency, etc. Hypotheses are framed and proved in the study. Keywords: Digital Banking, UPI/BHIM banking, Information technology, E- banking.
"A STUDY ON PLATFORMS FOR DIGITAL BANKING WITH REFERENCE TO UPI/BHIM BANKING AMONG RURAL POPULATION", IJSDR - International Journal of Scientific Development and Research (www.IJSDR.org), ISSN:2455-2631, Vol.7, Issue 12, page no.1070 - 1075, December-2022, Available :https://ijsdr.org/papers/IJSDR2212171.pdf
Volume 7
Issue 12,
December-2022
Pages : 1070 - 1075
Paper Reg. ID: IJSDR_203261
Published Paper Id: IJSDR2212171
Downloads: 000347201
Research Area: Commerce
Country: Degloor, MAHARASHTRA, India
ISSN: 2455-2631 | IMPACT FACTOR: 9.15 Calculated By Google Scholar | ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.15 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publisher: IJSDR(IJ Publication) Janvi Wave
