IJSDR
IJSDR
INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016
open access , Peer-reviewed, and Refereed Journals, Impact factor 8.15

Issue: March 2024

Volume 9 | Issue 3

Impact factor: 8.15

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Paper Title: Understanding the Basics of Digital Marketing and its Impact on Traditional Marketing
Authors Name: Dr. Namita Mittal
Unique Id: IJSDR2301104
Published In: Volume 8 Issue 1, January-2023
Abstract: Digital marketing is the use of digital channels to promote products and services. The impact of digital marketing on traditional marketing is significant as it has changed the way businesses reach and engage customers. In this article, we will discuss the basics of digital marketing, its components and how it has impacted traditional marketing. We will also compare digital marketing with traditional marketing techniques, and their advantages and disadvantages. Furthermore, we will explore the impact of digital marketing on consumer behaviour and purchasing decisions, and the future of digital marketing and its potential impact on the marketing industry.
Keywords: Digital Marketing, Traditional Marketing, Content Optimization
Cite Article: "Understanding the Basics of Digital Marketing and its Impact on Traditional Marketing", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.8, Issue 1, page no.628 - 630, January-2023, Available :http://www.ijsdr.org/papers/IJSDR2301104.pdf
Downloads: 000336256
Publication Details: Published Paper ID: IJSDR2301104
Registration ID:203623
Published In: Volume 8 Issue 1, January-2023
DOI (Digital Object Identifier):
Page No: 628 - 630
Publisher: IJSDR | www.ijsdr.org
ISSN Number: 2455-2631

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