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INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016 open access , Peer-reviewed, and Refereed Journals, Impact factor 8.15 |
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| Paper Title: | Successful and Unsuccessful Strategies used by Businesses in the real world |
| Authors Name: | Kshitij Kochar , KAUSTUBH AGRAWAL , KAVYA RAJESH , KESHAV GOYAL , KRISH AGARWAL |
| Unique Id: | IJSDR2301183 |
| Published In: | Volume 8 Issue 1, January-2023 |
| Abstract: | We chose the following companies ● Apple (Successful & Unsuccessful) ● Dream 11 (Successful) ● ITC (Successful) ● BlockBuster (Unsuccessful) ● Tata Docomo (Unsuccessful) Because they have a different level of standing, and have very different target markets, this helps us understand different segments and different customer point of view, and understanding of different reasons to implement such strategies. All the companies have separate points of views, and a huge customer base in case of success. These are some of the companies which everyone can very easily relate to, which helps improve understanding. This however does not restrict us to have a wider horizon in this field because we are assessing Apple, in both types of Strategies. |
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| Cite Article: | "Successful and Unsuccessful Strategies used by Businesses in the real world", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.8, Issue 1, page no.1146 - 1159, January-2023, Available :http://www.ijsdr.org/papers/IJSDR2301183.pdf |
| Downloads: | 000336852 |
| Publication Details: | Published Paper ID: IJSDR2301183 Registration ID:203759 Published In: Volume 8 Issue 1, January-2023 DOI (Digital Object Identifier): http://doi.one/10.1729/Journal.32836 Page No: 1146 - 1159 Publisher: IJSDR | www.ijsdr.org ISSN Number: 2455-2631 |
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