A STUDY ON CONSUMER`S BUYING BEHAVIOUR BASED ON PARAMETERS OF ONLINE REVIEWS - AN INDIAN PERSPECTIVE
Consumer Behaviour, Marketing, Social media
There are many platforms like online retailer’s websites, E-Commerce websites, brand websites, brand community blogs, and third-party review, where consumers can participate and engage in discussions about their purchase and consumption experience, and so this product review has become a popular and effective marketing and sales tool that affect consumer product purchase behaviour. Consumer reviews may influence overall product sales and help a customer in purchasing decision. This research paper has been conducted with a perspective of finding the correlation between consumer reviews and consumer purchasing behaviour. This study aims to disentangle the effect of different online reviews on consumer’s purchasing behaviour and intentions. The 21st century customer is passionate about gaining knowledge. The availability and affordability of internet has created an edge for people to connect to a social network and exchange information. It has encouraged different online activities for consumers such as blogging, chatting, gaming, and messaging. The virtual space has helped this range of people involve to share posts or online reviews more quickly. Hence it is today believed online social networks are good platform for consumers to gather information and advice. All that a consumer shares as an opinion value add to the company’s reputation. Reputation is viewed as an asset. This value can be damaged when a consumer share negative reviews. It reduces the brand image of a company that promises to deliver high-quality products
"A STUDY ON CONSUMER`S BUYING BEHAVIOUR BASED ON PARAMETERS OF ONLINE REVIEWS - AN INDIAN PERSPECTIVE", IJSDR - International Journal of Scientific Development and Research (www.IJSDR.org), ISSN:2455-2631, Vol.8, Issue 3, page no.712 - 717, March-2023, Available :https://ijsdr.org/papers/IJSDR2303115.pdf
Volume 8
Issue 3,
March-2023
Pages : 712 - 717
Paper Reg. ID: IJSDR_204616
Published Paper Id: IJSDR2303115
Downloads: 000347424
Research Area: Management
Country: Karnal , Haryana , India
ISSN: 2455-2631 | IMPACT FACTOR: 9.15 Calculated By Google Scholar | ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.15 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publisher: IJSDR(IJ Publication) Janvi Wave
