INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016
open access , Peer-reviewed, and Refereed Journals, Impact factor 8.15
Due to environmental problems like global warming, climate change, pollution, the greenhouse effect, natural resource depletion, etc., people are becoming more concerned about the environment. Environmental concerns have a significant impact on business in the modern corporate world and have an impact on all human activities. Environmental Sustainable Development became a main topic of discussion. Govt. of various countries are also very concerned about environmental issues. To achieve the sustainable environmental goal, Green Marketing is used as a tool. Green Marketing refers to the marketing of environment-friendly goods and services that has the least negative impact on the environment. Society is more conscious of the natural environment. It is a great opportunity for businesses to build their brand and good reputation in the minds of consumers by providing them eco-friendly, environment-sustainable products. This paper explains how companies can increase their consumer targeting, the challenges and opportunities businesses green marketing business face, and also explain the current state of green marketing in India, and the reasons why business firms are adopting green marketing today. Green marketing is a concept that will continue to grow in practice and demand.
Keywords:
Green Marketing, Environment Sustainable Product, Environment Protection, Challenges.
Cite Article:
"Green Marketing: A Step towards a Green India", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.8, Issue 3, page no.879 - 882, March-2023, Available :http://www.ijsdr.org/papers/IJSDR2303141.pdf
Downloads:
000337070
Publication Details:
Published Paper ID: IJSDR2303141
Registration ID:204674
Published In: Volume 8 Issue 3, March-2023
DOI (Digital Object Identifier):
Page No: 879 - 882
Publisher: IJSDR | www.ijsdr.org
ISSN Number: 2455-2631
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