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INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016 open access , Peer-reviewed, and Refereed Journals, Impact factor 8.15 |
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| Paper Title: | CONSUMER PERCEPTION AND AWARENESS ON E-COMMERCE |
| Authors Name: | DR.S.SAIKRISHNAN |
| Unique Id: | IJSDR2305295 |
| Published In: | Volume 8 Issue 5, May-2023 |
| Abstract: | This article explores the consumer perception and awareness of e-commerce, focusing on how consumers perceive and understand online shopping platforms, as well as their level of knowledge, attitudes, and confidence in making purchases online. With the rapid growth of e-commerce, it is crucial to understand how consumers perceive this mode of shopping and the factors that influence their decision-making process. The article reviews existing literature and studies to provide insights into consumer perceptions of e-commerce and the extent of their awareness regarding its benefits and risks. Additionally, it examines the impact of various factors, such as trust, security, convenience, and product quality, on consumer attitudes towards online shopping. By understanding consumer perceptions and awareness, businesses can better tailor their e-commerce strategies to meet consumer expectations, enhance trust, and foster positive shopping experiences in the online marketplace. |
| Keywords: | Consumer, Perception, Awareness, e-commerce |
| Cite Article: | "CONSUMER PERCEPTION AND AWARENESS ON E-COMMERCE ", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.8, Issue 5, page no.1867 - 1870, May-2023, Available :http://www.ijsdr.org/papers/IJSDR2305295.pdf |
| Downloads: | 000337067 |
| Publication Details: | Published Paper ID: IJSDR2305295 Registration ID:206600 Published In: Volume 8 Issue 5, May-2023 DOI (Digital Object Identifier): Page No: 1867 - 1870 Publisher: IJSDR | www.ijsdr.org ISSN Number: 2455-2631 |
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