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International Journal of Scientific Development and Research - IJSDR
(An International Open Access Journal)
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Issue: July 2019

Volume 4 | Issue 7

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Paper Title: Youths Tendency of the Adoption of E-Banking in Rural and Semi-urban Areas: A Comparative Study
Authors Name: Dr. Yuvaraja U , Isak
Unique Id: IJSDR1904089
Published In: Volume 4 Issue 4, April-2019
Abstract: Joseph Schumpeter, the great economist, who introduced the concept ‘Creative Destruction’ in his theory of economic development (1911). It describes that the new Innovation from someone destroys the older one and confirms long run growth when it stops economy undergone to stationary equilibrium. In globalised / competitive era, as like other sectors banking sector has to initiate restless innovations to impart best services to their customers and to stay for a long time in a business. Over last five decades in India, tremendous changes in banking services evidenced by the innovations in the fields of information communication and technology. Introduction of new products, computerization, introduction of ATM, debit and credit card, electronic banking, mobile banking and so forth are the fruits of the development of ICT sector. The success of the new innovations either in banking sector or other sectors is confirmed by the act of the people/consumer/customer on that. The prime objective of the present study is to analyze, comparatively, youths’ tendency of the level of acceptance of E-banking in rural and semi-urban areas of the study area. The study is based on both primary and secondary data for its analysis.
Keywords: E-Banking, Mobile Banking, Digital Banking NEFT, RTGS, ATM, Debit/Credit cards
Cite Article: "Youths Tendency of the Adoption of E-Banking in Rural and Semi-urban Areas: A Comparative Study ", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.4, Issue 4, page no.424 - 430, April-2019, Available :http://www.ijsdr.org/papers/IJSDR1904089.pdf
Downloads: 0001368
Publication Details: Published Paper ID: IJSDR1904089
Registration ID:190434
Published In: Volume 4 Issue 4, April-2019
DOI (Digital Object Identifier):
Page No: 424 - 430
Publisher: IJSDR | www.ijsdr.org
ISSN Number: 2455-2631

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