IJSDR Research Journal
International Journal of Scientific Development and Research - IJSDR
(An International Open Access Journal)
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2455-2631


Issue: October 2019

Volume 4 | Issue 10

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Paper Title: Consumer Preference Towards on Line Apparel Purchase In Indore City
Authors Name: Chandra Kumar Dwivedi , Dr. Garima Mathur
Unique Id: IJSDR1909005
Published In: Volume 4 Issue 9, September-2019
Abstract: The study is to identify the relation between elements that influence buying behaviour towards On-line apparel shopping purchase decision in Indore city. Marketers are interested to know how decisions about the purchase are formed and who exactly influence it in the online apparel shopping. To do this questionnaire were made and distributed to the respondents who are staying at Indore city and they are frequent on line buyer of Apparel. The total sample size is 300 respondents. Judgmental sampling is used after collecting data it is analyzed in SPSS 23.0. Descriptive Statistics were used to analyze the demographics. The result of this study on this basis of insight there are factors which influence online buying of apparel products.
Keywords: On-line purchase, Consumer Behaviour, Apparel
Cite Article: "Consumer Preference Towards on Line Apparel Purchase In Indore City", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.4, Issue 9, page no.24 - 28, September-2019, Available :http://www.ijsdr.org/papers/IJSDR1909005.pdf
Downloads: 00025
Publication Details: Published Paper ID: IJSDR1909005
Registration ID:190962
Published In: Volume 4 Issue 9, September-2019
DOI (Digital Object Identifier):
Page No: 24 - 28
Publisher: IJSDR | www.ijsdr.org
ISSN Number: 2455-2631

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