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INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016 open access , Peer-reviewed, and Refereed Journals, Impact factor 8.15 |
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| Paper Title: | A Descriptive Study on Growth, Opportunities and Challenges of E-Commerce in the Indian Market |
| Authors Name: | Vivek Kumar Gupta , Amit Kumar Singh , Krishna Kumar Agarwal |
| Unique Id: | IJSDR2308088 |
| Published In: | Volume 8 Issue 8, August-2023 |
| Abstract: | Today, Indian economy is the fastest-growing economy in the world and e-commerce is one of the important pillars of the Indian economy as it helps in building good infrastructure and raise rate of employment in our society. E-commerce is a platform by which businesses and consumers connect to each other for exchanging goods and services along with transmission of fund or data throughout the globe. This research article describes the growth of e-commerce and its market share in various sectors as well as the various challenges and opportunities faced by e-commerce companies in the Indian market. The paper is based on secondary data which are analyzed and presented using bar graphs and charts. This article found that major opportunities for E-commerce companies are increasing Smartphone and internet penetration, potential rural markets, and cashless modes of payment. Despite several opportunities, they are facing a few challenges such as Unstandardized postal addresses, logistic issues in rural areas, and a lack of customer support. The study concludes that e-commerce is the backbone of the modern business world. The Indian government and non-government organizations are working to overcome the problems faced by e-commerce companies and try to create more opportunities for them. |
| Keywords: | E-commerce, Indian Market Modern Business Financial Growth |
| Cite Article: | "A Descriptive Study on Growth, Opportunities and Challenges of E-Commerce in the Indian Market", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.8, Issue 8, page no.600 - 605, August-2023, Available :http://www.ijsdr.org/papers/IJSDR2308088.pdf |
| Downloads: | 000338719 |
| Publication Details: | Published Paper ID: IJSDR2308088 Registration ID:208047 Published In: Volume 8 Issue 8, August-2023 DOI (Digital Object Identifier): Page No: 600 - 605 Publisher: IJSDR | www.ijsdr.org ISSN Number: 2455-2631 |
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