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INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016 open access , Peer-reviewed, and Refereed Journals, Impact factor 8.15 |
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| Paper Title: | Case Studies on implementation of internal marketing during lockdown |
| Authors Name: | DR TEENA MISHRA |
| Unique Id: | IJSDR2309159 |
| Published In: | Volume 8 Issue 9, September-2023 |
| Abstract: | Covid-19 has made an adverse impact on human life. Consequently, various measures were taken to reduce its impact: social distancing, lockdown, and sanitizing. Various organizations and companies started to work remotely. Thus, the pandemic changed the working conditions and lifestyle of the employees. Internal marketing is a process of exchange in the internal market to achieve an organizational goal through internal customer satisfaction. During the lockdown period market, there is no physical interaction and working in the organizations. In such conditions, there are various means adopted by organizations to implement internal marketing successfully to achieve their goals. This paper discusses various case studies for implementing internal marketing during the lockdown period. Dimensions used to study are change implementation, motivation, the interaction between employees and managers, top management involvement, employee satisfaction, and problems to implement change. |
| Keywords: | Internal Marketing, Covid- 19, change implementation, lockdown, employee motivation and satisfaction |
| Cite Article: | "Case Studies on implementation of internal marketing during lockdown", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.8, Issue 9, page no.1124 - 1129, September-2023, Available :http://www.ijsdr.org/papers/IJSDR2309159.pdf |
| Downloads: | 000338719 |
| Publication Details: | Published Paper ID: IJSDR2309159 Registration ID:208744 Published In: Volume 8 Issue 9, September-2023 DOI (Digital Object Identifier): Page No: 1124 - 1129 Publisher: IJSDR | www.ijsdr.org ISSN Number: 2455-2631 |
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