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INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH
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Paper Title: A Study To Assess Fast Food Consumption Habit Among The Students Of Selected College Of Kamrup (R), Assam
Authors Name: Jayashree Kakoti , Sanjukta Nongthombam
Unique Id: IJSDR2312004
Published In: Volume 8 Issue 12, December-2023
Abstract: Background: “An adequate diet is one which meets in full all the nutritional needs of the person”- (Leonard A.Maynard,1959). An adequate diet protects against many chronic non communicable diseases, such as heart disease, diabetes and cancer (WHO report, 2020) and is also considered as an important element for building physical fitness and mental health of an individual. “But there have been small decline in the purchase of less healthy food products, which translated to a small reduction of total energy and sugar purchases taken home”.-(Nicholas Berger, et al, 2020). fast food culture is vigorously uprising trend among the youngsters; fast food generally refers to the food that is quickly prepared within a short interval. consumption of fast food has drastically increased in India; people specially the adolescents love to eat fried and roasted food. it has been observed from many studies that people prefer fast food for convenience (hesamdin askari majabadi et al, 2016), taste(b.Narayan& m.prabhu,2015) and also for social interaction(m.s.anitharaj 2018) and also to attain pleasure. Aim and objectives: To assess fast food consumption habit among the students of selected college of Kamrup(R) Assam. Methodology; The researcher conducted a study to assess fast food consumption habit among the studentscollege of Kamrup (R), Assam Descriptive cross-sectional study was selected for this study. The tool used for the study was structured self administered questionnaire to assess fast food consumption habit. The content validity of the tools was tested and feasibility and appropriateness of the tools were confirmed by experts. The main study was conducted from a sample of 315 students but only 180 students responded. Samples were selected by using quota sampling techniques. Online consent was taken from sample and the test was conducted by using structured self administered questionnaire. The researcher applied the descriptive design to analyze the collected data regarding demographic variable. Results: In this study, 86.1% of students are aware about fast food from their friends(36.1%), social media(35%) and family(28.9%). 87.8% students do not consume fast food regularly but 73.3% consumes in weekly basis, 104 (57.8%) students which have fixed meal time, 138(76.7%) of the students preferred consume fast food in group and 64.4% students like to consume in the evening time. 72(40%) students skip normal meal intentionally and 119 (66.1%) students feel fast food cannot be a good alternative to healthy foods. 154(85.6%) students replace regular meal with fast food one time. 139 (7.2%) students accept that various type of diseases are associated with fast food consumption. 151(83.9%) students think that instead of eating fast food, fruites could be better option foe good health. Out of 180 students 94 (52.2%) consumes momo as the highest type of fast food. 87(48.3%) students spends more expenses on fast food. Conclusion: In this study the researcher found that the fast food consumption habit of the students were healthy. There was no any significant prevalence of fast food consumption habit. Most of the students were aware about the fast food and it hazards. The researcher found that this kind of studies helps in preventing various kinds of heart diseases, obesity, diabetes mellitus, nutritional deficiencies etc, which may be the consequences of fas food consumption habit among the youths who are the foundation of the nation.
Keywords: Fast food, consumption, habits.
Cite Article: "A Study To Assess Fast Food Consumption Habit Among The Students Of Selected College Of Kamrup (R), Assam", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.8, Issue 12, page no.26 - 37, December-2023, Available :http://www.ijsdr.org/papers/IJSDR2312004.pdf
Downloads: 000340271
Publication Details: Published Paper ID: IJSDR2312004
Registration ID:209436
Published In: Volume 8 Issue 12, December-2023
DOI (Digital Object Identifier):
Page No: 26 - 37
Publisher: IJSDR | www.ijsdr.org
ISSN Number: 2455-2631

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