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INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016 open access , Peer-reviewed, and Refereed Journals, Impact factor 8.15 |
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| Paper Title: | THE PSYCHOLOGY OF REVIEWS - UNDERSTANDING CONSUMER BEHAVIOUR IN DIGITAL MARKETING |
| Authors Name: | ILAKKIYA V , DR.S.RAJA |
| Unique Id: | IJSDR2312125 |
| Published In: | Volume 8 Issue 12, December-2023 |
| Abstract: | ABSTRACT: This research paper explores how people behave online when deciding what to buy, focusing on the impact of online reviews. In today's digital marketing world, where user-generated content is crucial, it's important for businesses to understand how consumers react to reviews. The study looks closely at how positive reviews help build trust and create a positive brand image, making customers feel confident. On the flip side, it also looks at how negative reviews act as warnings, influencing what people think and decide to purchase. The research used a method involving collecting a lot of data and analyzing it to understand how often people engage with online reviews, the influence of review sites, and the problems caused by fake reviews. The implications for digital marketing stress how businesses should actively manage their online reputation, make the customer's journey smooth, and use artificial intelligence wisely. The practical recommendations from the research give actionable advice for businesses navigating the world of online reviews, emphasizing the need for open communication, quick responses, and using customer feedback to make improvements. As businesses adjust to the changing digital landscape, those that understand how consumers think and tailor their strategies accordingly are likely to succeed in the online commerce world. |
| Keywords: | KEY WORDS: Online Reviews, Consumer Behavior, Digital Marketing, Positive Reviews, Negative Reviews. |
| Cite Article: | "THE PSYCHOLOGY OF REVIEWS - UNDERSTANDING CONSUMER BEHAVIOUR IN DIGITAL MARKETING", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.8, Issue 12, page no.934 - 940, December-2023, Available :http://www.ijsdr.org/papers/IJSDR2312125.pdf |
| Downloads: | 000338719 |
| Publication Details: | Published Paper ID: IJSDR2312125 Registration ID:209712 Published In: Volume 8 Issue 12, December-2023 DOI (Digital Object Identifier): Page No: 934 - 940 Publisher: IJSDR | www.ijsdr.org ISSN Number: 2455-2631 |
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