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INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016 open access , Peer-reviewed, and Refereed Journals, Impact factor 8.15 |
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| Paper Title: | Sustainability in Business: Exploring consumer`s purchase decisions in India |
| Authors Name: | Kimaya Chanana |
| Unique Id: | IJSDR2401027 |
| Published In: | Volume 9 Issue 1, January-2024 |
| Abstract: | In the rapidly changing world, sustainability has in current times become more than just a niche issue. More than 90% of CEOs agree on its significance, there has been a rise in the incorporation of sustainability into marketing and product design.. This paper talks about how sustainability has evolved over time and the challenges faced by businesses. This paper also includes data collected through a survey to understand the take of consumers in India regarding sustainable products and their purchasing decisions. |
| Keywords: | Sustainability, sustainable products, greenwashing, eco-friendly products |
| Cite Article: | "Sustainability in Business: Exploring consumer`s purchase decisions in India", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.9, Issue 1, page no.190 - 193, January-2024, Available :http://www.ijsdr.org/papers/IJSDR2401027.pdf |
| Downloads: | 000338720 |
| Publication Details: | Published Paper ID: IJSDR2401027 Registration ID:209780 Published In: Volume 9 Issue 1, January-2024 DOI (Digital Object Identifier): Page No: 190 - 193 Publisher: IJSDR | www.ijsdr.org ISSN Number: 2455-2631 |
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