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INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016 open access , Peer-reviewed, and Refereed Journals, Impact factor 8.15 |
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| Paper Title: | Sports Marketing: A Critical Analysis on its Nature |
| Authors Name: | R.Vidhya |
| Unique Id: | IJSDR2402110 |
| Published In: | Volume 9 Issue 2, February-2024 |
| Abstract: | Sports marketing has established itself over the last three decades not only as a very special form of marketing but also as an own subject of research. However, it is quite surprising that nature of sports marketing is relatively unknown as different definition of sports marketing indicate. Indeed, a generally accepted definition does not exist to date and opinions about the nature of sports marketing differ widely. This paper examines the nature of sports marketing and therefore seeks to contribute to the on-going discussion as to whether sports marketing are any different from principal marketing or just a modified version. It starts with a discussion of three different definitions of sports marketing. Then the unique characteristics and features of sports and sports marketing are described followed by implications for sporting organisations, companies involved in sports marketing and sports marketing academics. This paper concludes with a summarizing concept of sports marketing that illustrates the critical analysis on the nature of sports marketing both verbally and graphically. |
| Keywords: | Sports, Sports Marketing, Promotion, Profitable |
| Cite Article: | "Sports Marketing: A Critical Analysis on its Nature", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.9, Issue 2, page no.723 - 727, February-2024, Available :http://www.ijsdr.org/papers/IJSDR2402110.pdf |
| Downloads: | 000338721 |
| Publication Details: | Published Paper ID: IJSDR2402110 Registration ID:210194 Published In: Volume 9 Issue 2, February-2024 DOI (Digital Object Identifier): Page No: 723 - 727 Publisher: IJSDR | www.ijsdr.org ISSN Number: 2455-2631 |
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