E-Commerce Hyper Personalization

Rajiv Kapoor , Aawisara Shirilkar , Esmita Gupta

E-Commerce, E-Commerce types, Personalization, Hyper-personalization, Digital marketing

E-Commerce helps organizations to commercialize the buying and selling of goods through online transaction i.e. with the use of Internet instead of traditional marketing. Success of e-commerce depends upon the quality of personalization which can be achieved with the help of few key assets such as data collection, deep observation, simplicity, automated marketing team. Hyper-personalization is one step ahead of Personalization. It utilizes behavioural and real-time data of the customers to create highly relative communication that is relevant to the customer.This paper describes the wide range of e-commerce in various fields with its impacts and advantages of Hyper- Personalization.

Published Paper   E-Certificate

"E-Commerce Hyper Personalization", IJSDR - International Journal of Scientific Development and Research (www.IJSDR.org), ISSN:2455-2631, Vol.3, Issue 10, page no.145 - 148, October-2018, Available :https://ijsdr.org/papers/IJSDR1810023.pdf

Volume 3 Issue 10, October-2018

Pages : 145 - 148

Paper Reg. ID: IJSDR_180716

Published Paper Id: IJSDR1810023

Downloads: 000347042

Research Area: Management

Country: Kalyan, MAHARASHTRA, India

Published Paper PDF: https://ijsdr.org/papers/IJSDR1810023

Published Paper URL: https://ijsdr.org/viewpaperforall?paper=IJSDR1810023

ISSN: 2455-2631 | IMPACT FACTOR: 9.15 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.15 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJSDR(IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition