A STUDY ON DIGITAL MARKETING STRATEGIES SOCIAL MEDIA USING CONSUMERS (PURCHASING BEHAVIOUR) ANALYSIS WITH SPECIAL REFERENCE TO ARIYALUR DISTRICT
R.DEVASAKTHI
, Dr.V.NAGAJOTHI
Keywords: social media, digital marketing, consumers, purchasing behaviour,
The social media over consumers’ purchasing behaviours has been dramatically increased. Consumers’ commentaries, contentment or dissatisfaction on social media about a specific product or a service strongly affect the sales rate. On the other hand, the concept of digital marketing, which is predicated on mutual interaction of business enterprises and consumers have also attracted the attention of researchers nowadays. The aim of this research is to investigate the role of social media on purchasing behaviour of consumers through digital marketing. Social media users have been involved in the scope of this research Involving In Ariyalur District.
"A STUDY ON DIGITAL MARKETING STRATEGIES SOCIAL MEDIA USING CONSUMERS (PURCHASING BEHAVIOUR) ANALYSIS WITH SPECIAL REFERENCE TO ARIYALUR DISTRICT", IJSDR - International Journal of Scientific Development and Research (www.IJSDR.org), ISSN:2455-2631, Vol.3, Issue 11, page no.365 - 369, November-2018, Available :https://ijsdr.org/papers/IJSDR1811063.pdf
Volume 3
Issue 11,
November-2018
Pages : 365 - 369
Paper Reg. ID: IJSDR_180701
Published Paper Id: IJSDR1811063
Downloads: 000347401
Research Area: Management
Country: Ariyalur, TAMIL NADU, India
ISSN: 2455-2631 | IMPACT FACTOR: 9.15 Calculated By Google Scholar | ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.15 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publisher: IJSDR(IJ Publication) Janvi Wave
