Soft Skill Improvement of Catfish Farmers Society Towards "Kampoeng Lele Organik" Through Innovation, Diversification and Utilization of E-Commerce in Ambulu Village, Probolinggo Regency

Isti Fadah , Yudha Alif Aulia , Yustri Baihaqi , Istatuk Budi Y

Soft Skill Improvement, Cat Fish Farmers, Diversification, e-Commerce

The people in Ambulu Village do catfish cultivation to increase family income, but the cultivation carried out is still in the stage of home industry and still not developed for business legality, the form of partnership and the products are not yet diversified. The purpose of the service activity is that catfish farmer groups are able to increase their business turnover by diversifying and managing product legality under the brand "Kampoeng Lele Organik". Catfish farmer groups are able to use the website, social media and E_Commerce platform to promote and sell catfish processed products. The method used is counseling, interactive discussions, workshops and socialization. After conducting interactive discussions with catfish farmer groups in Ambulu Village and continued with workshops on making websites "Organic Catfish Village" Ambulu Village, Probolinggo district partners were able to diversify making various kinds of catfish processed products and able to utilize websites, social media and E_Commerce platforms to promote and sell products processed catfish, organic catfish feed and natural probiotics they produce.

Published Paper   E-Certificate

"Soft Skill Improvement of Catfish Farmers Society Towards "Kampoeng Lele Organik" Through Innovation, Diversification and Utilization of E-Commerce in Ambulu Village, Probolinggo Regency", IJSDR - International Journal of Scientific Development and Research (www.IJSDR.org), ISSN:2455-2631, Vol.3, Issue 11, page no.400 - 402, November-2018, Available :https://ijsdr.org/papers/IJSDR1811070.pdf

Volume 3 Issue 11, November-2018

Pages : 400 - 402

Paper Reg. ID: IJSDR_180846

Published Paper Id: IJSDR1811070

Downloads: 000347184

Research Area: Management

Country: Jember, East Java, Indonesia

Published Paper PDF: https://ijsdr.org/papers/IJSDR1811070

Published Paper URL: https://ijsdr.org/viewpaperforall?paper=IJSDR1811070

ISSN: 2455-2631 | IMPACT FACTOR: 9.15 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.15 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJSDR(IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition