SOFT SKILL IMPROVEMENT OF KAPUK CRAFTSMEN THROUGH DIVERSIFICATION AND UTILIZATION OF WASTE WITH BRANDING "KAMPOENG KAPUK JANGUR" USING SWOT ANALYSIS

Yudha Alif Auliya , Yustri Baihaqi , Isti Fadah

Kapuk Craftsmen, Diversification, E-Commerce

Jangur Village is a village located in Sumberasih district, Kab. Probolinggo. The majority of the population are kapok craftsmen and process them into pillows, bolsters and mattresses. There are several problems with Kapuk craftsmen partners, among others: Not yet established institutions in the kapok craftsmen group because each group is processing and marketing products partially, There is no legality and branding of kapok processed products, The lack of diversification of kapok processed products causes the craftsmen to only sell kapok to middlemen at a fairly low price, kapok seeds which have been sold only to factories at very cheap prices without being processed first, sales of kapok processed products are only marketed around the district. Thanks without using plattform E-Commerce. Seeing the potential and problems in the village of Jangur, where the majority of the residents process kapok fruit, this is why "Kampoeng Kapuk Jangur" was initiated. The programs include: the establishment of kapok producer MSMEs, legality management, kapok processing diversification, development of kapok seed waste into lubricants, e-commerce training and socialization for the marketing of kapok processed products.

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"SOFT SKILL IMPROVEMENT OF KAPUK CRAFTSMEN THROUGH DIVERSIFICATION AND UTILIZATION OF WASTE WITH BRANDING "KAMPOENG KAPUK JANGUR" USING SWOT ANALYSIS", IJSDR - International Journal of Scientific Development and Research (www.IJSDR.org), ISSN:2455-2631, Vol.3, Issue 11, page no.403 - 406, November-2018, Available :https://ijsdr.org/papers/IJSDR1811071.pdf

Volume 3 Issue 11, November-2018

Pages : 403 - 406

Paper Reg. ID: IJSDR_180847

Published Paper Id: IJSDR1811071

Downloads: 000347199

Research Area: Management

Country: Jember, East Java, Indonesia

Published Paper PDF: https://ijsdr.org/papers/IJSDR1811071

Published Paper URL: https://ijsdr.org/viewpaperforall?paper=IJSDR1811071

ISSN: 2455-2631 | IMPACT FACTOR: 9.15 Calculated By Google Scholar | ESTD YEAR: 2016

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Publisher: IJSDR(IJ Publication) Janvi Wave

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