Advertisement's Effects on Behavior of Consumer for Buying Products: An Analytical Study

Dr. Ch. Bala Raju

Media advertisements, advertising, brand image, Consumer buying behavior, Target audience and emotional response

The topic of this study article is on the impact of advertising on customer purchasing decisions. Consumers' intents toward the product and purchasing behaviours are influenced by brand image, persuasiveness, and celebrity endorsement in advertising. The image of the product, which is created by the advertisers, has a significant impact on purchasing behaviour. The study finds that a well-designed and well-executed commercial has a significant impact on customer purchasing trends and behaviours. At the same time, product quality and price are considered, both of which have a significant impact on consumer purchasing behaviour. Similarly, celebrity endorsement influences purchasing behaviour to some extent. As a result, the study indicates that the favourable impact of all of these elements on customer buying behaviour demonstrates brand loyalty, which aids in the promotion of the advertised product and shifts buying behaviour toward buying intentions.

Published Paper   E-Certificate

"Advertisement's Effects on Behavior of Consumer for Buying Products: An Analytical Study", IJSDR - International Journal of Scientific Development and Research (www.IJSDR.org), ISSN:2455-2631, Vol.3, Issue 12, page no.335 - 337, December-2018, Available :https://ijsdr.org/papers/IJSDR1812059.pdf

Volume 3 Issue 12, December-2018

Pages : 335 - 337

Paper Reg. ID: IJSDR_193673

Published Paper Id: IJSDR1812059

Downloads: 000347042

Research Area: Engineering

Country: -, -, -

Published Paper PDF: https://ijsdr.org/papers/IJSDR1812059

Published Paper URL: https://ijsdr.org/viewpaperforall?paper=IJSDR1812059

ISSN: 2455-2631 | IMPACT FACTOR: 9.15 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.15 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJSDR(IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition