Consumer Preference Towards on Line Apparel Purchase In Indore City
Chandra Kumar Dwivedi
, Dr. Garima Mathur
On-line purchase, Consumer Behaviour, Apparel
The study is to identify the relation between elements that influence buying behaviour towards On-line apparel shopping purchase decision in Indore city. Marketers are interested to know how decisions about the purchase are formed and who exactly influence it in the online apparel shopping. To do this questionnaire were made and distributed to the respondents who are staying at Indore city and they are frequent on line buyer of Apparel. The total sample size is 300 respondents. Judgmental sampling is used after collecting data it is analyzed in SPSS 23.0. Descriptive Statistics were used to analyze the demographics. The result of this study on this basis of insight there are factors which influence online buying of apparel products.
"Consumer Preference Towards on Line Apparel Purchase In Indore City", IJSDR - International Journal of Scientific Development and Research (www.IJSDR.org), ISSN:2455-2631, Vol.4, Issue 9, page no.24 - 28, September-2019, Available :https://ijsdr.org/papers/IJSDR1909005.pdf
Volume 4
Issue 9,
September-2019
Pages : 24 - 28
Paper Reg. ID: IJSDR_190962
Published Paper Id: IJSDR1909005
Downloads: 000347038
Research Area: Management
Country: Kanpur, उत्तर प्रदेश, India
ISSN: 2455-2631 | IMPACT FACTOR: 9.15 Calculated By Google Scholar | ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.15 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publisher: IJSDR(IJ Publication) Janvi Wave
