Ayurvedic products a new phase in FMCG markets
DEVESH LADDHA
, ABHISHEK CHANDAK , POOJA DARDA
This research explains the concept of ayurvedic product in new phase of FMCG markets . The ayurvedic product has gained a particular attention in the modern world and the consumer are now shifting towards the Ayurvedic products . Ayurvedic products has a wide range of product line in the phase of FMCG. This research highlights the companies which has contributed to the development of Ayurvedic products in the market line of FMCG. Ayurvedic products are made by natural ingredients and which do not harm the environment. They are not hazardous product. This product is accepted by people at larger segment population especially in Indian market . FMCG will help to understand the buying behavior of the consumer and also beneficial product mix.
"Ayurvedic products a new phase in FMCG markets", IJSDR - International Journal of Scientific Development and Research (www.IJSDR.org), ISSN:2455-2631, Vol.4, Issue 12, page no.162 - 164, December-2019, Available :https://ijsdr.org/papers/IJSDR1912035.pdf
Volume 4
Issue 12,
December-2019
Pages : 162 - 164
Paper Reg. ID: IJSDR_191173
Published Paper Id: IJSDR1912035
Downloads: 000347268
Research Area: Management
Country: ajmer, rajasthan, India
ISSN: 2455-2631 | IMPACT FACTOR: 9.15 Calculated By Google Scholar | ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.15 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publisher: IJSDR(IJ Publication) Janvi Wave