A comparative study of Efforts for Communication of Corporate Social Responsibility Activities through Corporate Website by Indian Private and Public Sector Giants: An Evaluation
Legitimacy, Influencer, Swach Bharat Abhiyaan, New Media, Disclosure
The underlying idea of corporate social responsibility has been to earn the goodwill of the immediate community by allowing them to share the goodies offered by the corporate. With the State withdrawing more and more from the welfare activities, it has been left to corporate houses to pander to the immediate community as well as to diffuse the simmering tension in case of the displaced. With the arrival of digital communication, it has become cheaper and easier for the corporate houses to reach the community. The web has also helped to increase the shelf value of the content. In any effort of corporate communication, legitimacy serves as the cornerstone of gaining public faith. Company websites can play a singular role in serving the purpose of meaningful disclosure and gaining public trust. The research paper tries to explore how Indian corporate giants try to achieve legitimacy by uploading reach out efforts of the corporate houses. The paper also tries to explore how these corporate giants have helped the flagship social programmes of Government of India like Swach Bharat Abhiyaan in the last few years.
"A comparative study of Efforts for Communication of Corporate Social Responsibility Activities through Corporate Website by Indian Private and Public Sector Giants: An Evaluation", IJSDR - International Journal of Scientific Development and Research (www.IJSDR.org), ISSN:2455-2631, Vol.5, Issue 1, page no.59 - 63, January-2020, Available :https://ijsdr.org/papers/IJSDR2001010.pdf
Volume 5
Issue 1,
January-2020
Pages : 59 - 63
Paper Reg. ID: IJSDR_191214
Published Paper Id: IJSDR2001010
Downloads: 000347048
Research Area: Engineering
Country: -, -, -
ISSN: 2455-2631 | IMPACT FACTOR: 9.15 Calculated By Google Scholar | ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.15 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publisher: IJSDR(IJ Publication) Janvi Wave
