A STUDY ON BRAND AWARENESS OF CONSUMERS TOWARDS TWO-WHEELER IN GHATKESAR
Ch.Balakrishna
, R.Abhilash
Keywords: Consumer attitude, Consumer taste and preference,Consumer satisfaction.
There has been a massive increase in sales of two-wheelers vehicles in India. India is the first largest producer of two-wheeler in the world; especially the youngsters prefer motorbikes rather than cars. In India, every month nearly 9.5 laths motor cycles are sold. There are many factors, depending on which, one decides to buy a two-wheeler. “Brand” is one out of such factors. Out study attempted to know the impact of “Brand” for buying a two-wheeler. A detailed and structured questionnaire is designed to study about the Brand Awareness of Consumers. The study has been conducted on consumers in Ghatkesar manual , Medical district, Telangana state. Our study collected their responses from them and analyzed. It aims to measure the performance of selected two-wheeler brands through appraisal of the customer satisfaction level and awareness. The study could evaluate the brand and relevant features of the two-wheelers which derive brand value of the two-wheelers. The outcomes of this study are helpful for all stake holders of the two-wheelers.
"A STUDY ON BRAND AWARENESS OF CONSUMERS TOWARDS TWO-WHEELER IN GHATKESAR", IJSDR - International Journal of Scientific Development and Research (www.IJSDR.org), ISSN:2455-2631, Vol.6, Issue 10, page no.98 - 115, October-2021, Available :https://ijsdr.org/papers/IJSDR2110013.pdf
Volume 6
Issue 10,
October-2021
Pages : 98 - 115
Paper Reg. ID: IJSDR_193693
Published Paper Id: IJSDR2110013
Downloads: 000347042
Research Area: Management
Country: Medchal malkajgiri, Telangana, India
ISSN: 2455-2631 | IMPACT FACTOR: 9.15 Calculated By Google Scholar | ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.15 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publisher: IJSDR(IJ Publication) Janvi Wave
