A REVIEW ON CONSUMER AWARENESS TOWARDS GREEN PRODUCTS IN FOOD INDUSTRY AT CENTRE INDIA
Puja
, Dr. Monika Sethi Sharma
Green Product, Eco-Friendly
Consumers are becoming more ecologically conscious and desirous of purchasing green products. Green products are environment friendly in itself or produced in an eco-friendly way. The core idea of this paper is to know the consumers awareness about green products and how consumers would be helping the environment if they switch over to green products. Consumers’ green products awareness is significant in indicating the way of the green products buying decision. Convenience sampling method is used. Data are analysed using frequency analysis. The study has found that promotional activities on eco-friendly products influences consumers green products awareness. Majority of the respondents are aware of green products. This study also reveals that green products awareness as the critical factor, which affects consumers green purchasing decision.
"A REVIEW ON CONSUMER AWARENESS TOWARDS GREEN PRODUCTS IN FOOD INDUSTRY AT CENTRE INDIA", IJSDR - International Journal of Scientific Development and Research (www.IJSDR.org), ISSN:2455-2631, Vol.7, Issue 2, page no.266 - 272, February-2022, Available :https://ijsdr.org/papers/IJSDR2202046.pdf
Volume 7
Issue 2,
February-2022
Pages : 266 - 272
Paper Reg. ID: IJSDR_201595
Published Paper Id: IJSDR2202046
Downloads: 000347039
Research Area: Engineering
Country: -, -, -
ISSN: 2455-2631 | IMPACT FACTOR: 9.15 Calculated By Google Scholar | ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.15 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publisher: IJSDR(IJ Publication) Janvi Wave
