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INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016 open access , Peer-reviewed, and Refereed Journals, Impact factor 8.15 |
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| Paper Title: | A STUDY ON CONSUMER AWARENESS TOWARDS GREEN PRODUCTS IN FOOD INDUSTRY AT CENTRE INDIA |
| Authors Name: | Puja , Dr. Monika Sethi Sharma |
| Unique Id: | IJSDR2207111 |
| Published In: | Volume 7 Issue 7, July-2022 |
| Abstract: | The demographic factor selected for the study is analyzed to find out its impact on the respondents’ awareness towards green products with the help of chi-square. Chi-square test for goodness of fit has been carried out to find out the impact of age on respondents awareness towards green products. The result shows that the chi-square value is significant at 5 % level. So it can be inferred that age has significant influence on the awareness level of respondents towards green products. To understand the impact of educational qualification on consumer awareness towards green products chi-square technique is applied. The results shows that at 5 per cent significant level, the demographic factor educational qualification influences the respondents awareness towards the purchase of green products. It is proved that marital status influence consumer awareness towards green products. |
| Keywords: | - |
| Cite Article: | "A STUDY ON CONSUMER AWARENESS TOWARDS GREEN PRODUCTS IN FOOD INDUSTRY AT CENTRE INDIA", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.7, Issue 7, page no.717 - 725, July-2022, Available :http://www.ijsdr.org/papers/IJSDR2207111.pdf |
| Downloads: | 000338719 |
| Publication Details: | Published Paper ID: IJSDR2207111 Registration ID:201596 Published In: Volume 7 Issue 7, July-2022 DOI (Digital Object Identifier): Page No: 717 - 725 Publisher: IJSDR | www.ijsdr.org ISSN Number: 2455-2631 |
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