A CASE STUDY ON THE PROBLEMS FACED BY BOOK RETAILERS WITH SPECIAL REFERENCE TO KERALA
Retail book industry, Kerala book Industry, business in Kerala customer perception, retailing problems, book sellers issues ,e-marketing
Retail Industry in India is among the fastest growing industry in the world. Business are being more and more influenced by challenging forces like globalization De regulation convergence of industries and it has been several years since a new commer has appeared in almost every Marketplace All Around The World e-Commerce. Book retailers main aim is to bring all the books that are published by various publishers under one roof. In this contact some traditional Industries like the book Retail Industry could feel threatened by the changes in buying behavior of customers who have become bold and aggressive in their demands not only for superior quality but also for responsive service.
"A CASE STUDY ON THE PROBLEMS FACED BY BOOK RETAILERS WITH SPECIAL REFERENCE TO KERALA", IJSDR - International Journal of Scientific Development and Research (www.IJSDR.org), ISSN:2455-2631, Vol.7, Issue 11, page no.62 - 64, November-2022, Available :https://ijsdr.org/papers/IJSDR2211010.pdf
Volume 7
Issue 11,
November-2022
Pages : 62 - 64
Paper Reg. ID: IJSDR_202422
Published Paper Id: IJSDR2211010
Downloads: 000347302
Research Area: Management
Country: ERNAKULAM, KERALA, India
ISSN: 2455-2631 | IMPACT FACTOR: 9.15 Calculated By Google Scholar | ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.15 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publisher: IJSDR(IJ Publication) Janvi Wave
