INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016
open access , Peer-reviewed, and Refereed Journals, Impact factor 8.15
A CASE STUDY ON THE PROBLEMS FACED BY BOOK RETAILERS WITH SPECIAL REFERENCE TO KERALA
Authors Name:
RAHUL THAMPI R
Unique Id:
IJSDR2211010
Published In:
Volume 7 Issue 11, November-2022
Abstract:
Retail Industry in India is among the fastest growing industry in the world. Business are being more and more influenced by challenging forces like globalization De regulation convergence of industries and it has been several years since a new commer has appeared in almost every Marketplace All Around The World e-Commerce. Book retailers main aim is to bring all the books that are published by various publishers under one roof. In this contact some traditional Industries like the book Retail Industry could feel threatened by the changes in buying behavior of customers who have become bold and aggressive in their demands not only for superior quality but also for responsive service.
Keywords:
Retail book industry, Kerala book Industry, business in Kerala customer perception, retailing problems, book sellers issues ,e-marketing
Cite Article:
"A CASE STUDY ON THE PROBLEMS FACED BY BOOK RETAILERS WITH SPECIAL REFERENCE TO KERALA", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.7, Issue 11, page no.62 - 64, November-2022, Available :http://www.ijsdr.org/papers/IJSDR2211010.pdf
Downloads:
000336258
Publication Details:
Published Paper ID: IJSDR2211010
Registration ID:202422
Published In: Volume 7 Issue 11, November-2022
DOI (Digital Object Identifier):
Page No: 62 - 64
Publisher: IJSDR | www.ijsdr.org
ISSN Number: 2455-2631
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