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INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016 open access , Peer-reviewed, and Refereed Journals, Impact factor 8.15 |
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| Paper Title: | A STUDY ON CONSUMER ATTITUDE TOWARDS ONLINE SHOPPING IN COIMBATORE DISTRICT |
| Authors Name: | DR.D.SATHYA SANTHY |
| Unique Id: | IJSDR2211086 |
| Published In: | Volume 7 Issue 11, November-2022 |
| Abstract: | This research focuses on an empirical analysis of consumer attitudes and purchase decisions towards online shopping. In the early 21st century, the Internet has become the hottest topic and the best resource for promoting business. The number of Internet users has grown rapidly over the last few decades. The Internet is therefore a dynamic place that facilitates business. The development speed of electronic marketing is very fast. In today's era of globalization, most departments, including the marketing department, are undergoing permanent changes. With the rapid growth of information through the Internet, market participants are rushing to market him online. They aim to attract customers, create a brand image, and achieve goals such as growing their claws in the marketplace. |
| Keywords: | Marketing, Online, Shopping, Consumer, Advertising, Purchasing |
| Cite Article: | "A STUDY ON CONSUMER ATTITUDE TOWARDS ONLINE SHOPPING IN COIMBATORE DISTRICT", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.7, Issue 11, page no.661 - 665, November-2022, Available :http://www.ijsdr.org/papers/IJSDR2211086.pdf |
| Downloads: | 000337209 |
| Publication Details: | Published Paper ID: IJSDR2211086 Registration ID:202582 Published In: Volume 7 Issue 11, November-2022 DOI (Digital Object Identifier): Page No: 661 - 665 Publisher: IJSDR | www.ijsdr.org ISSN Number: 2455-2631 |
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