A STUDY ON CONSUMER ATTITUDE TOWARDS ONLINE SHOPPING IN COIMBATORE DISTRICT
Marketing, Online, Shopping, Consumer, Advertising, Purchasing
This research focuses on an empirical analysis of consumer attitudes and purchase decisions towards online shopping. In the early 21st century, the Internet has become the hottest topic and the best resource for promoting business. The number of Internet users has grown rapidly over the last few decades. The Internet is therefore a dynamic place that facilitates business. The development speed of electronic marketing is very fast. In today's era of globalization, most departments, including the marketing department, are undergoing permanent changes. With the rapid growth of information through the Internet, market participants are rushing to market him online. They aim to attract customers, create a brand image, and achieve goals such as growing their claws in the marketplace.
"A STUDY ON CONSUMER ATTITUDE TOWARDS ONLINE SHOPPING IN COIMBATORE DISTRICT", IJSDR - International Journal of Scientific Development and Research (www.IJSDR.org), ISSN:2455-2631, Vol.7, Issue 11, page no.661 - 665, November-2022, Available :https://ijsdr.org/papers/IJSDR2211086.pdf
Volume 7
Issue 11,
November-2022
Pages : 661 - 665
Paper Reg. ID: IJSDR_202582
Published Paper Id: IJSDR2211086
Downloads: 000347290
Research Area: Commerce
Country: Coimbatore, TamilNadu, India
ISSN: 2455-2631 | IMPACT FACTOR: 9.15 Calculated By Google Scholar | ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.15 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publisher: IJSDR(IJ Publication) Janvi Wave
