GREEN MARKETING: A CONCEPTUAL STUDY AND CURRENT SCENARIO CHALLENGE
Ritika Agrahari
, Dr. Brijesh Kumar Jaiswal
Keywords- Green marketing, Generation, Traditional marketing, 4Ps of the green marketing mix, Consumers, Environment.
Most people today care about the world's present and future because they mainly prefer environmentally friendly products. In exchange for these customer attitudes and behaviors, companies began to shape their marketing strategies to attract a growing awareness of this respect for the environment. This marketing approach is commonly known as "green marketing," which has led businesses to adopt green strategies in their product features, pricing, promotion, and distribution activities. The old perception of how businesses are establishments with no purpose other than profit is now quickly giving way to a new perception that explains businesses as socially sensitive establishments. People are familiar with terms such as "ozone-friendly," "environmentally friendly," and "recyclable products" in green marketing. People across the world are becoming more worried about environmental problems, and as it becomes more important to them, they are becoming greener consumers. It explains the theoretical aspect of green marketing, the need, green marketing challenges, and the difference between green marketing and traditional marketing. Data has to be gathered from various sources such as books, websites, journals, and newspapers. This research paper aims to explain what "green marketing" is and how a company can be more competitive by using "green marketing" campaigns to get an edge over other companies.
"GREEN MARKETING: A CONCEPTUAL STUDY AND CURRENT SCENARIO CHALLENGE", IJSDR - International Journal of Scientific Development and Research (www.IJSDR.org), ISSN:2455-2631, Vol.7, Issue 11, page no.834 - 841, November-2022, Available :https://ijsdr.org/papers/IJSDR2211120.pdf
Volume 7
Issue 11,
November-2022
Pages : 834 - 841
Paper Reg. ID: IJSDR_202600
Published Paper Id: IJSDR2211120
Downloads: 000347289
Research Area: Commerce
Country: Varanasi, U.P, India
DOI: http://doi.one/10.1729/Journal.32857
ISSN: 2455-2631 | IMPACT FACTOR: 9.15 Calculated By Google Scholar | ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.15 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publisher: IJSDR(IJ Publication) Janvi Wave
