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INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016 open access , Peer-reviewed, and Refereed Journals, Impact factor 8.15 |
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| Paper Title: | Impact of social media on shoppers |
| Authors Name: | Raaizan Rupani , Aaryaan Qureshi , Avindhyam Khosla , Dr.Varsha Agarwal |
| Unique Id: | IJSDR2211197 |
| Published In: | Volume 7 Issue 11, November-2022 |
| Abstract: | ‘Content is fire. Social media is gasoline’, a quote by Jay Baer is more relevant than ever in today's modern day and age. This is a world which is guided by the new generations and the internet has taken the world up by a storm. Since the majority of businesses are moving toward an online orientation, they must offer and sell things via various online channels. The goal of the study is to shed light on how social media influences various phases of consumers' purchase decision-making and how it differs from mass media in this regard. It also aims to investigate the relationship between hedonic shopping value and attitudes toward product messages on social media platforms. The decision-making process for consumers has been profoundly altered by social media, and during the past ten years, a more nuanced understanding of how customers interact with brands has arisen. Social media, as a communication tool, promotes consumer feedback, which has a strong psychological impact and thus leads to shopping bias. |
| Keywords: | social media, majority of businesses, consumers, psychological impact, decision making |
| Cite Article: | "Impact of social media on shoppers", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.7, Issue 11, page no.1297 - 1301, November-2022, Available :http://www.ijsdr.org/papers/IJSDR2211197.pdf |
| Downloads: | 000337070 |
| Publication Details: | Published Paper ID: IJSDR2211197 Registration ID:202877 Published In: Volume 7 Issue 11, November-2022 DOI (Digital Object Identifier): Page No: 1297 - 1301 Publisher: IJSDR | www.ijsdr.org ISSN Number: 2455-2631 |
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