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INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016 open access , Peer-reviewed, and Refereed Journals, Impact factor 8.15 |
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| Paper Title: | Exploring Factors Affecting Consumer Satisfaction in UPI (Unified Payments Interface): A Comprehensive Study |
| Authors Name: | Saket S. Deshmukh , Dr. Kishor Phule |
| Unique Id: | IJSDR2306040 |
| Published In: | Volume 8 Issue 6, June-2023 |
| Abstract: | This paper investigates and analyzes the factors that influence consumer satisfaction in UPI (Unified Payments Interface), a prominent digital payments system in India. With the rapid expansion of digital transactions, it is essential for UPI providers and policymakers to comprehend the factors that contribute to consumer satisfaction. This research paper examines, through a comprehensive study, the various factors influencing consumer satisfaction with UPI, such as ease of use, transaction speed, reliability and security, seamless integration, customer support, transaction limits and charges, availability of services, merchant acceptance, rewards and incentives, and consumer feedback. The findings of this study will provide UPI providers, policymakers, and industry stakeholders with valuable information for improving consumer satisfaction and the overall user experience. Understanding the factors that contribute to consumer satisfaction in UPI will enable stakeholders to design user-centric strategies and interventions, resulting in the extensive adoption and continued growth of digital payments in India. |
| Keywords: | UPI, Digital Banking, Digital India |
| Cite Article: | "Exploring Factors Affecting Consumer Satisfaction in UPI (Unified Payments Interface): A Comprehensive Study", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.8, Issue 6, page no.263 - 265, June-2023, Available :http://www.ijsdr.org/papers/IJSDR2306040.pdf |
| Downloads: | 000337352 |
| Publication Details: | Published Paper ID: IJSDR2306040 Registration ID:207059 Published In: Volume 8 Issue 6, June-2023 DOI (Digital Object Identifier): Page No: 263 - 265 Publisher: IJSDR | www.ijsdr.org ISSN Number: 2455-2631 |
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