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INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016 open access , Peer-reviewed, and Refereed Journals, Impact factor 8.15 |
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| Paper Title: | ANALYSIS OF THE INFLUENCE OF PRICE AND QUALITY OF ELECTRONIC SERVICES ON CUSTOMER SATISFACTION AMONG SHOPEE APP USERS |
| Authors Name: | Amir Alhadi Ahmed , Prihartono Aksan Halim |
| Unique Id: | IJSDR2306246 |
| Published In: | Volume 8 Issue 6, June-2023 |
| Abstract: | The internet could be used as a means of online trading, often called e-commerce (electronic commerce). The increasingly positive e-commerce growth in Indonesia has resulted in a shift in people's shopping patterns towards online or online shopping, thus making marketers learn various strategies so that consumers continue to feel satisfaction when shopping using applications, especially Shopee online shop applications. This research aims to analyze consumer satisfaction as measured by the price and e-service quality. The population in this study are respondents with a minimum age of 15 years who is infinite and has to carry out payment at least 1 time in the last 6 months of Shopee application. The sampling techniques used are non-probability sampling by sampling method i.e. judgmental sampling and obtained as many as 220 respondents. Data collection techniques for this research uses online questionnaire distribution with a Likert scale and the technical analysis of the data used is multiple linear regression. The results of this study show that the price and quality of e-service have a positive and significant influence on customer satisfaction variables in Shopee application users. |
| Keywords: | price; e-service quality;customer satisfaction; Shopee. |
| Cite Article: | "ANALYSIS OF THE INFLUENCE OF PRICE AND QUALITY OF ELECTRONIC SERVICES ON CUSTOMER SATISFACTION AMONG SHOPEE APP USERS", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.8, Issue 6, page no.1817 - 1823, June-2023, Available :http://www.ijsdr.org/papers/IJSDR2306246.pdf |
| Downloads: | 000337351 |
| Publication Details: | Published Paper ID: IJSDR2306246 Registration ID:207286 Published In: Volume 8 Issue 6, June-2023 DOI (Digital Object Identifier): http://doi.one/10.1729/Journal.34898 Page No: 1817 - 1823 Publisher: IJSDR | www.ijsdr.org ISSN Number: 2455-2631 |
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