THE EFFECTIVENESS OF INTERNET ADVERTISING ON CONSUMER BEHAVIOUR
Dr. E. Karthika
, Mrs.T.Maheswari
Internet, Information, Shopping, Advertising
The internet enables consumers to access an unlimited range of products and services from companies around the world, and it has reduced the time and effort they spend on shopping. consumers play a much more active role in searching for information online with some goal in mind. With the rapid advancement in the computer industry, many companies have made the internet as part of their advertising media mix to take advantage of the online technologies. The internet has become a popular advertising platform because marketers found that the internet possess greater flexibility and control over the advertising materials. Since the internet can be used as an efficient marketing communication tool.
"THE EFFECTIVENESS OF INTERNET ADVERTISING ON CONSUMER BEHAVIOUR", IJSDR - International Journal of Scientific Development and Research (www.IJSDR.org), ISSN:2455-2631, Vol.8, Issue 7, page no.961 - 967, July-2023, Available :https://ijsdr.org/papers/IJSDR2307143.pdf
Volume 8
Issue 7,
July-2023
Pages : 961 - 967
Paper Reg. ID: IJSDR_207875
Published Paper Id: IJSDR2307143
Downloads: 000347223
Research Area: Commerce
Country: COIMBATORE, Tamil Nadu, India
ISSN: 2455-2631 | IMPACT FACTOR: 9.15 Calculated By Google Scholar | ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.15 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publisher: IJSDR(IJ Publication) Janvi Wave
