Online Shopping Consumer Behavior in Kolkata, West Bengal A Case Study

Swarnendu Das

Online shopping, Customer perceptions, online shopping issues and prospects, online shopping behavior

In the era of digital marketing , online shopping is an emerging area of corporate dialogue in terms of survival and getting more market coverage. Every business house is giving special emphasis on online purchase rather than traditional retail store based purchase. Technological inventions all over the world have changed the perception of consumer behavior. Consumers are playing a significant function in online shopping. The present study empirically assessed the customer perception on online shopping behavior. This study attempted to examine to identify the effective factors and how these factors affecting and influencing the online behavior.

Published Paper   E-Certificate

"Online Shopping Consumer Behavior in Kolkata, West Bengal A Case Study", IJSDR - International Journal of Scientific Development and Research (www.IJSDR.org), ISSN:2455-2631, Vol.8, Issue 7, page no.1314 - 1318, July-2023, Available :https://ijsdr.org/papers/IJSDR2307196.pdf

Volume 8 Issue 7, July-2023

Pages : 1314 - 1318

Paper Reg. ID: IJSDR_208027

Published Paper Id: IJSDR2307196

Downloads: 000347405

Research Area: Commerce

Country: Siliguri, West Bengal, India

Published Paper PDF: https://ijsdr.org/papers/IJSDR2307196

Published Paper URL: https://ijsdr.org/viewpaperforall?paper=IJSDR2307196

ISSN: 2455-2631 | IMPACT FACTOR: 9.15 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.15 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJSDR(IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition